LG to expand 'AI Appliances Orchestra' concept at IFA 2026 in Berlin

SEOUL, South Korea — LG Electronics has invited consumers to visit its booth at IFA 2026, which will be held in Berlin from September 4 to 8. The company will present its "AI Home" vision, powered by its "Affectionate Intelligence" technology, under the slogan "Innovation in Tune with You." At the fair, LG plans to unveil the next phase of its "AI Appliances Orchestra" concept, first introduced last year, and to expand its ecosystem of AI-connected devices. The booth, located in Hall 18 of Messe Berlin, will bring together appliances, services and AI-driven experiences to demonstrate how smart-home solutions adapt to living spaces. LG will also showcase its newest AI-enabled televisions, featuring advanced picture and sound technologies designed for an enhanced home entertainment experience. For those unable to attend, the company said it will stream the booth atmosphere live on the LG Global YouTube channel. Headquartered in South Korea, LG employs more than 75,000 people and reported global revenue of more than 88 trillion won in 2024, according to the company.