Trabzonspor's Salah promo video draws 18 million views online

A promotional film released by Turkish football club Trabzonspor to introduce its Egyptian signing Mohamed Salah has surpassed 18 million views and 800,000 likes on social media. The video departs from the standard footballer unveiling format, depicting Salah as a guest joining a family dinner in a Turkish home. Scenes featuring an elderly woman, family table settings and dialogue about dreams reflect a Turkish television drama aesthetic, with Salah's entrance positioned as the turning point of the narrative. Turkish actress Deniz Bayşal Yurtoğlu reacted to the film on social media, an interaction that drew together sports followers alongside drama fans and content creators. The club's choice to highlight the new signing through cinematic staging marks a clear departure from conventional player introduction videos. The campaign's use of visual cues drawn from Turkish dramas, which command a wide audience across the Arab world, helped the video gain traction across multiple platforms. No further details about the club's marketing plans were immediately available.