Apple raises subscription prices as memory chip shortage pressures costs

Apple has raised prices on Apple TV+ and Apple One subscription bundles, increasing the monthly cost for users on several plans, as the company seeks to expand recurring revenue alongside iPhone, Mac and wearables sales. The move is part of a strategy to grow services income while device sales remain a core business. The company is also working on a new model offering rentals and long-term installment payment options to make higher-priced devices more accessible to customers. Patent filings show Apple positioning itself among the leading names in AI-powered smart glasses, though it has not yet brought a commercial product to market. Apple's main pressure point is a shortage of memory chips driven by global demand for data centers and AI systems. The bottleneck has raised concerns about the availability of upcoming products and is weighing on production costs and profit margins. Competitors including Google and Meta are accelerating their push into AI-enabled wearables, sharpening competition for Apple in new device categories.