Rahma Riyad Releases 2026 World Cup Song in Coca-Cola Tie-In

RIYADH, Saudi Arabia — Iraqi artist Rahma Riyad has released a new song titled "El-Evvel ale'l-Evvel" in collaboration with Coca-Cola ahead of the 2026 FIFA World Cup. The tournament is scheduled to begin on June 11 and will feature 48 countries for the first time in its history. The song celebrates Arab football fans' passion and their excitement in supporting their national teams during the tournament. According to Riyad, the track reflects the shared joy of football across the Arab world. This year's World Cup marks the first occasion on which such a large number of Arab national teams will compete. Coca-Cola Middle East Communications and Public Affairs Director Cynthia Karam said the company was proud to partner with Riyad, describing her as a beloved voice in the region. Karam noted the collaboration forms part of Coca-Cola's longstanding effort to connect sports and music. The beverage company has maintained a sponsorship relationship with FIFA for more than four decades. Coca-Cola previously announced a separate World Cup anthem titled "JUMP" featuring artist G. Balvin. The latest project follows the company's 2022 collaboration "A Kind of Magic – Coke Studio Mix," which was also created for the tournament and featured Arab musicians.